Overview

SardiniaFor is a benefit corporation made up of experts in communication, marketing, sales, and legal. Its mission is to improve quality of life in and for Sardinia.
The organization builds resilient networks—both physical and digital—by connecting local assets with innovation through training programs and the management of funding for the development of sustainable businesses.

Role

• Graphic Designer
• UI Designer

Deliverables

• Moodboard
• Creative Alternatives
• Logo Design
• Brand Design

Project Specification

Duration: 3 weeks

Tools:

• Illustrator
• Figma

Process

Discovery

The design process began with stakeholder interviews to understand the business goals and strategic vision. This was followed by iconographic research, moodboards, and other creative exploration activities to gather inspiration for the logo.
The Sardinian territory played a key role in shaping the visual identity—subtly referenced through a refined process of visual synthesis, without relying on clichés or overt symbolism.

This exploration phase resulted in a set of distinct logo proposals, each reflecting different nuances of the brand’s values and identity.
These options were presented to the stakeholders and carefully reviewed through a collaborative evaluation process.
Feedback and insights from these discussions helped guide the refinement of the concepts, ultimately leading to the selection of the final logo.

The approved logo represents a synthesis of the entire creative process.
The client requested a professional-looking identity that could evoke the Sardinian territory through shapes and colors—without resorting to stereotypes.
The final design incorporates elements drawn from the initial iconographic research and features a color palette inspired by the local landscape, while maintaining a clean, modern, and professional aesthetic.
This approach also extended to the choice of typography, which was selected for its clarity and contemporary feel, reinforcing the brand’s polished and trustworthy image.

Outcomes

Beyond the logo, the brand design work extended to a range of supporting materials aimed at reinforcing the organization’s identity in institutional and sponsorship contexts.
This included the design of presentation decks and a web page tailored to effectively communicate SardiniaFor’s mission, values, and initiatives to public institutions, partners, and potential sponsors.
Each element was designed to ensure consistency, clarity, and alignment with the visual and strategic direction defined during the branding process.