Case study: Eataly for you

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Supermarket as an archetypal scenario to experiment approaches and instruments of Service Design.
What if, to facilitate more conscious consumption and reduce waste, supermarket knew individual customers needs to offer the ideal shopping experience?

 

Main steps
Service safari
Non-participant Observation
Participant Observation
Interviews
Customer journeys
Personas
Trend collection
Ideas generation
Prototyping
Design validation
Iteration
Presentation

Client

Polidesign, Politecnico di Milano

Tags

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Stefano Dosa
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